"Killing your darlings" has been attributed to a number of authors including Chekhov and Faulkner. It's an expression used in writing that means sometimes you have to throw out those very precious things that you hold dear for the greater good of the work. I think that I'm at that point with my brand. I really loved the graphic that once represented my product line however I feel that it may work against me in the long run. I realized that I was presenting my product to cater to the demographic that I was trying to differentiate myself from. But looking at other ways of that my product could be used, I realized that I was limiting my exposure. I feel that my newly designed logo allows me to diversity the brand.
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